Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live listening in New Zealand by people aged 15 years and over, nationwide, for the year to November 2015.

The weekly cumulative audience for RNZ (National and Concert combined) was 564,000 people.

Weekly cumulative audience for RNZ National was 488,000 or 14% of the 15+ population.

Weekly cumulative audience for RNZ Concert was 152,000 or 4% of the 15+ population. (Many RNZ Concert listeners also listen to RNZ National.)

How do RNZ National and RNZ Concert compare with other radio stations?

Of all radio stations in New Zealand, RNZ National's cumulative audience of 488,000 listeners makes it Number 2 nationwide for audience size.  Its station share of 10.3% makes it Number 1 among all stations in New Zealand (among people 15+).

Of all stations in New Zealand, RNZ Concert is 14th in terms of its audience size and 17th for station share.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 15 years and over.

  • Morning Report  356,000 listeners
  • Nine to Noon with Kathryn Ryan  244,000 
  • Afternoons  203,000
  • Checkpoint  200,000
  • Nights with Bryan Crump  160,000
  • Saturday Morning with Kim Hill  (Saturday 8am-12pm)  199,000
  • Sunday Morning with Wallace Chapman  (Sunday 7am-12pm)   233,000

Definitions: - Cumulative audience is the number of different listeners to a station over a week.  Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen.

(Source: All NZ Radio Survey, Full Year Qtr 4, 2015, Nielsen)

ii)  Online Audiences had 1,431,248 users and 5,798,978 page views in the month of June 2016. had 82,508 users and 144,860 page views.

Definitions: - Users are the number of different browsers, and page views are the total number of pages loaded.

(Source: Google Analytics)

iii)  Online Audio

In June 2016, RNZ had 1,353,875 unique downloads, plus 210,542 requests for on-demand audio, and 120,237 requests for live streams.

(Source: Google Analytics, internal RNZ analytics)

iv)  Attitudinal Research

RNZ conducts attitudinal research to measure how its services are perceived by the general public. Latest results show:

  • Radio New Zealand is highly regarded by the vast majority of New Zealanders, including non-listeners.
  • 90% of New Zealanders agree that it is important for New Zealand to have a public service radio broadcaster (3% disagree).
  • 81% agree that Radio New Zealand provides a valuable service for New Zealanders (3% disagree).

(Source: Colmar Brunton survey among the general public, March 2016. The survey was fully nationwide with a sample of 1000 people aged 15 years and over.)

Performance against Charter

RNZ continues to meet the expectations of listeners, presenting programmes that highlight who we are and what interests us as a nation.

How much do you agree or disagree that the combined services of National and Concert meet Radio New Zealand's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Promote informed debate 89% 9% 1% 1% 100%
Contribute to the development of an informed society 92% 6% 1% 1% 100%
Provide a range of programmes which reflects New Zealand's cultural diversity 85% 12% 2% 1% 100%
Promote and support a sense of national identity 82% 15% 2% 1% 100%
Broadcasts programmes of interest to a wide cross-section of New Zealanders 85% 12% 3% 0% 100%
Provide fair and balanced information 89% 6% 4% 1% 100%
Support NZ music, and other performing arts and artists 80% 14% 2% 4% 100%
Balance the need to broadcast programmes of wide appeal whilst also broadcasting programmes of interest to minority audiences 78% 16% 3% 3% 100%
Broadcast programmes that are not generally found on other radio stations 88% 8% 2% 2% 100%

(Source: Radio New Zealand Listener Survey, 2014/2015 Financial Year, Nielsen)


Frequently Asked Questions (FAQ)

Why does RNZ survey its New Zealand audiences?

It is important for RNZ to know how many people are listening to its networks and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act. RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example in Section 2 of the Charter the company is required to commission surveys to establish whether audiences consider that the quality and quantity of these services is being maintained.

RNZ meets its statutory obligation by conducting audience research among both its own audience and also among people who are not current listeners.

How are the radio surveys conducted?

RNZ commissioned an independent research company Nielsen to undertake audience research on its behalf up until the end of 2015.

The radio survey it conducted for RNZ was called The All New Zealand Radio Survey because it was conducted throughout the country, including remote rural areas.

The All New Zealand Radio Survey ran for 40 weeks of the year between February and November and approximately 4000 people took part during that time. The people surveyed reflected the population distribution based on the latest Statistics New Zealand information.

Respondents completed a Radio Diary in which they recorded their radio listening in any given quarter hour over the period of a week. They were also asked demographic questions and other questions about their media habits.

In addition, after respondents had completed their radio listening diaries, RNZ National listeners and RNZ Concert listeners were asked to fill in a separate questionnaire about these stations.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

In 2016 RNZ and other radio networks and stations have come together to use one system for radio audience measurement in New Zealand. The research company GfK has been contracted to carry out surveying until 2020.  The first nationwide results will be available in late July.

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