Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for the period April 24 to October 22 2016.

Nationwide, the weekly cumulative audience for RNZ National is 535,200 or 13.3% of the 10+ population. This is a slight increase on the previous result of 529,000 listeners. Among all radio stations in New Zealand, RNZ National’s station share is 10.5%*

The weekly cumulative audience for RNZ Concert is 153,100 or 3.8% of the 10+ population. Its station share is 2.3%*.

The weekly cumulative audience for RNZ (National and Concert combined) is 604,400 people aged 10+ years.  Many Concert listeners also listen to National.

Among all radio stations in New Zealand, RNZ National's station share of 10.5% makes it Number 1 nationwide (among people 10+).  Its audience of 535,200 listeners makes it Number 2 station for cume audience size nationwide behind a music station.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • Morning Report (6am-9am)  379,800 listeners
  • Nine to Noon with Kathryn Ryan  283,000 listeners
  • Jesse Mulligan 1-4pm  234,700 listeners
  • The Panel with Jim Mora 4pm-5pm weekdays 193,500 listeners
  • Checkpoint with John Campbell (5pm-6:30pm)  239,100 listeners
  • Nights with Bryan Crump  168,800 listeners
  • Saturday Morning with Kim Hill  (Saturday 8am-12pm)  226,400  listeners
  • Sunday Morning with Wallace Chapman  (Sunday 7am-12pm)   236,600  listeners

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurement, All Radio Stations, Total New Zealand -  RNZ - 2/2016, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/en-nz/insights

The next set of results are available in May 2017.

ii)  Online Audiences

Online audiences for rnz.co.nz in November 2016 are as follows:

  • 4.7 million sessions, up 140% on November the year before
  • 2.3 million users, up 115%
  • 9.2 million page views, up 112%.

Online audiences for thewireless.co.nz in November 2016 are as follows:

  • 127,427 sessions, up 15% on November 2015
  • 104,769 users, up 17%
  • 158,563 page views, up 9%.

Definitions: - Users are the number of different browsers, and page views are the total number of pages loaded.

(Source: Google Analytics)

On Monday 14 November after the 7.8 magnitude earthquake, that day alone rnz.co.nz had more than 504,000 users and 1.42 million page views. In the early hours after the quake the website was getting up to 10,000 users a second on the site.

The live blog of the quake coverage has had more than 800,000 page views on rnz.co.nz. In addition, there has been around another 400,000 page views of our blog on the site of our partner MSN.

iii)  Attitudinal Research

RNZ conducts attitudinal research to measure how its services are perceived by the general public. Latest results show:

  • Radio New Zealand is highly regarded by the vast majority of New Zealanders, including non-listeners.
  • 90% of New Zealanders agree that it is important for New Zealand to have a public service radio broadcaster (3% disagree).
  • 81% agree that Radio New Zealand provides a valuable service for New Zealanders (3% disagree).

(Source: Colmar Brunton survey among the general public, March 2016. The survey was fully nationwide with a sample of 1000 people aged 15 years and over.)

Performance against Charter

RNZ continues to meet the expectations of listeners, presenting programmes that highlight who we are and what interests us as a nation.

How much do you agree or disagree that the combined services of National and Concert meet Radio New Zealand's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Promote informed debate 87% 8% 2% 3% 100%
Contribute to the development of an informed society 88% 6% 2% 4% 100%
Provide a range of programmes which reflects New Zealand's cultural diversity 83% 10% 2% 5% 100%
Promote and support a sense of national identity 78% 15% 2% 5% 100%
Broadcasts programmes of interest to a wide cross-section of New Zealanders 84% 9% 4% 3% 100%
Provide fair and balanced information 88% 6% 3% 3% 100%
Support NZ music, and other performing arts and artists 81% 12% 2% 5% 100%
Balance the need to broadcast programmes of wide appeal whilst also broadcasting programmes of interest to minority audiences 81% 13% 3% 3% 100%
Broadcast programmes that are not generally found on other radio stations 84% 9% 1% 6% 100%

(Source: Radio New Zealand Listener Survey, 2015, Nielsen)

 

Frequently Asked Questions (FAQ)

Why does RNZ survey its New Zealand audiences?

It is important for RNZ to know how many people are listening to its networks and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research to establish whether audiences consider that the quality and quantity of these services is being maintained.

RNZ meets its statutory obligation by conducting audience research among both its own audience and also among people who are not current listeners.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations have come together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main separate cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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