Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for the year to June 2017.

Nationwide, the weekly cumulative audience for RNZ National is 619,100 or 14.9% of the 10+ population. This is a significant  increase on the previous result of 579,400 listeners. Among all radio stations in New Zealand, RNZ National’s station share is 11.7%*.

The weekly cumulative audience for RNZ Concert is 173,700 or 4.2% of the 10+ population. This is a significant increase on its previous result of 151,400 listeners.  Concert's station share is 2.4%*.

The weekly cumulative audience for RNZ (National and Concert combined) is 687,100 people aged 10+ years or 16.5% of the NZ population.  Many Concert listeners also listen to National.

Among all radio stations in New Zealand, RNZ National's station share of 11.7% makes it Number 1 nationwide (among people 10+).  Its audience of 619,100 listeners makes it the Number 2 station for cume audience size nationwide behind a music station.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • Morning Report (6am-9am)  467,000 listeners (an increase of 36,700 listeners on the previous survey, S1 2017)
  • Nine to Noon with Kathryn Ryan  309,800 listeners (up 13,800 listeners on S1 2017)
  • Jesse Mulligan 1-4pm  267,000 listeners  (up 17,500 listeners on S1 2017)
  • The Panel with Jim Mora 4pm-5pm weekdays 232,800 listeners  (up 25,300 on S1 2017)
  • Checkpoint with John Campbell (5pm-6:30pm)  283,400 listeners  (up 17,600 on S1 2017)
  • Nights with Bryan Crump  197,600 listeners  (up 7,900 on S1 2017)
  • Saturday Morning with Kim Hill  (Saturday 8am-12pm)  277,600  listeners  (up 17,700 on S1 2017)
  • Sunday Morning with Wallace Chapman  (Sunday 7am-12pm)   301,100  listeners  (up 29,300 on S1 2017)

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurement, All Radio Stations, Total New Zealand -  RNZ - 2/2017, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/en-nz/insights

The next set of results are available in early October 2017.

ii)  Online Audiences

Online audiences for rnz.co.nz in June 2017 were as follows:

  • 3.8 million sessions, up 33% on June the year before
  • 1.7 million users, up 18%
  • 7.6 million page views, up 30%.

Online audiences for thewireless.co.nz in June 2017 were as follows:

  • 86,800 sessions, down 16% on June 2016
  • 66,100 users, down 20%
  • 121,800 page views, down 12%.

Definitions: - Users are the number of different browsers, and page views are the total number of pages loaded.

(Source: Google Analytics)

iii)  Online Audio

In June 2017, RNZ had 1,416,620 unique downloads, plus 282,300 requests for on-demand audio.

 

(Source: Google Analytics, internal RNZ analytics)

iv)  Attitudinal Research

RNZ conducts attitudinal research to measure how its services are perceived by the general public. Latest results show:

  • Radio New Zealand is highly regarded by the vast majority of New Zealanders, including non-listeners.
  • 90% of New Zealanders agree that it is important for New Zealand to have a public service radio broadcaster (3% disagree).
  • 81% agree that Radio New Zealand provides a valuable service for New Zealanders (3% disagree).

(Source: Colmar Brunton survey among the general public, March 2016. The survey was fully nationwide with a sample of 1000 people aged 15 years and over.)

Performance against Charter

RNZ continues to meet the expectations of its listeners and website users.

How much do you agree or disagree that the combined services of National, Concert and the RNZ website meet RNZ's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Help to keep New Zealanders informed 93% 4% 2% 1% 100%
Provide accurate news 89% 7% 3% 1% 100%
Provide programmes and content of interest to a wide cross-section of New Zealanders 86% 10% 3% 1% 100%
Provide fair and balanced information 83% 12% 4% 1% 100%
Reflect a sense of distinct New Zealand identity 82% 15% 3% 1% 100%
Provide programmes and content which balance special interest with those of wide appeal 79% 17% 2% 1% 100%
Reflect New Zealand's cultural diversity 79% 16% 4% 1% 100%
Support New Zealand music 77% 18% 4% 2% 100%
Reflect New Zealand arts and artists 75% 21% 2% 2% 100%
Reflect Maori culture and language 64% 23% 9% 4% 100%

(Source: RNZ Listeners and Users Survey, 2016, Nielsen)

 

Frequently Asked Questions (FAQ)

Why does RNZ carry out research?

It is important for RNZ to know how many people are listening to its networks and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research among a representative selection of the general public. Each year radio surveys are carried out among New Zealanders.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations came together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main metropolitan cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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