Radio New Zealand audiences
i) Live Listening
These results relate to listening in New Zealand by people aged 15 years and over, nationwide, for the year to June 2015.
The weekly live cumulative audience for Radio New Zealand (National and Concert combined) was 491,000 people.
Weekly cumulative audience for Radio New Zealand National was 430,000 or 12% of the 15+ population.
Weekly cumulative audience for Radio New Zealand Concert was 122,000 or 3% of the 15+ population.
How do Radio New Zealand National and Radio New Zealand Concert compare with other radio stations?
Of all radio stations in New Zealand, Radio New Zealand National's cumulative audience of 430,000 listeners makes it Number 4 nationwide for audience size. Its station share of 9% makes it Number 2 among all stations in New Zealand (among people 15+).
Of all stations in New Zealand, Radio New Zealand Concert is 16th in terms of its audience size and 17th for station share.
Weekly cumulative audience figures for particular programmes on Radio New Zealand National are shown below, and relate to 'live' broadcast listening of people aged 15 years and over.
- Morning Report 306,000 listeners
- Nine to Noon with Kathryn Ryan 213,000
- Afternoons 183,000
- Checkpoint 183,000
- Nights with Bryan Crump 150,000
- Saturday Morning with Kim Hill (Saturday 8am-12pm) 187,000
- Sunday Morning with Wallace Chapman (Sunday 7am-12pm) 211,000
Definitions: - Cumulative audience is the number of different listeners to a station over a week. Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen.
(Source: All NZ Radio Survey for the year to June 2015, Nielsen)
ii) Online Audiences
radionz.co.nz had 933,817 users and 4.2 million page views in August 2015.
thewireless.co.nz had 100,649 users and 170,125 pageviews
Definitions: - Users are the number of different browsers, and page impressions are the total number of pages loaded.
(Source: Google Analytics)
iii) Audio Requests
In August 2015 Radio New Zealand received 1.36 million requests for audio content (via website on-demand, website downloads, website livestreaming, iTunes and RNZ's apps).
(Source: Google Analytics, iTunes Site Manager, AppFigures, Flurry)
iv) Attitudinal Research
Radio New Zealand conducts attitudinal research to measure how its services are perceived by listeners and non-listeners. Latest results show:
- Radio New Zealand is highly regarded by the vast majority of New Zealanders, including non-listeners.
- 87% agree that it is important for New Zealand to have a public service radio broadcaster (4% disagree).
- 80% agree that Radio New Zealand provides a valuable service for New Zealanders (4% disagree).
(Source: Colmar Brunton survey among the general public, April-May 2015. The survey was fully nationwide with a sample of 1001 people aged 15 years and over.)
Performance against Charter
Radio New Zealand continues to meet the expectations of listeners, presenting programmes that highlight who we are and what interests us as a nation.
|How much do you agree or disagree that the combined services of National and Concert meet Radio New Zealand's requirements to...?||AGREE||NEITHER agree nor disagree||DISAGREE||Don't Know||Total|
|Promote informed debate||89%||9%||1%||1%||100%|
|Contribute to the development of an informed society||92%||6%||1%||1%||100%|
|Provide a range of programmes which reflects New Zealand's cultural diversity||85%||12%||2%||1%||100%|
|Promote and support a sense of national identity||82%||15%||2%||1%||100%|
|Broadcasts programmes of interest to a wide cross-section of New Zealanders||85%||12%||3%||0%||100%|
|Provide fair and balanced information||89%||6%||4%||1%||100%|
|Support NZ music, and other performing arts and artists||80%||14%||2%||4%||100%|
|Balance the need to broadcast programmes of wide appeal whilst also broadcasting programmes of interest to minority audiences||78%||16%||3%||3%||100%|
|Broadcast programmes that are not generally found on other radio stations||88%||8%||2%||2%||100%|
(Source: Radio New Zealand Listener Survey, 2014/2015 Financial Year, Nielsen)
Frequently Asked Questions (FAQ)
Why does Radio New Zealand survey its New Zealand audiences?
It is important for Radio New Zealand to know how many people are listening to its networks and how well they think Radio New Zealand performs against its Charter.
Radio New Zealand is a tax-payer funded public service broadcaster established under the Radio New Zealand Act. Radio New Zealand’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example in Section 2 of the Charter the company is required to commission surveys to establish whether audiences consider that the quality and quantity of these services is being maintained.
Radio New Zealand meets its statutory obligation by conducting audience research among both its own audience and also among people who are not current listeners.
How are the radio surveys conducted?
Radio New Zealand commissions an independent research company Nielsen to undertake audience research on its behalf. Nielsen is known worldwide for its media measurement (including radio, TV, print, online).
The radio survey it conducts for Radio New Zealand is called The All New Zealand Radio Survey because it is conducted throughout the country, including remote rural areas.
The All New Zealand Radio Survey runs for 40 weeks of the year between February and November and approximately 4000 people take part during that time. The people surveyed reflect the population distribution based on the latest Statistics New Zealand information.
Respondents complete a Radio Diary in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.
In addition, after respondents have completed their radio listening diaries, Radio New Zealand National listeners and Radio New Zealand Concert listeners are asked to fill in a separate questionnaire about these stations.
Much of the resulting information appears in Radio New Zealand’s Annual Report.