i) Live Listening
These results relate to live listening in New Zealand by people aged 15 years and over, nationwide, for the year to November 2015.
The weekly cumulative audience for RNZ (National and Concert combined) was 564,000 people.
Weekly cumulative audience for RNZ National was 488,000 or 14% of the 15+ population.
Weekly cumulative audience for RNZ Concert was 152,000 or 4% of the 15+ population. (Many RNZ Concert listeners also listen to RNZ National.)
How do RNZ National and RNZ Concert compare with other radio stations?
Of all radio stations in New Zealand, RNZ National's cumulative audience of 488,000 listeners makes it Number 2 nationwide for audience size. Its station share of 10.3% makes it Number 1 among all stations in New Zealand (among people 15+).
Of all stations in New Zealand, RNZ Concert is 14th in terms of its audience size and 17th for station share.
Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 15 years and over.
- Morning Report 356,000 listeners
- Nine to Noon with Kathryn Ryan 244,000
- Afternoons 203,000
- Checkpoint 200,000
- Nights with Bryan Crump 160,000
- Saturday Morning with Kim Hill (Saturday 8am-12pm) 199,000
- Sunday Morning with Wallace Chapman (Sunday 7am-12pm) 233,000
Definitions: - Cumulative audience is the number of different listeners to a station over a week. Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen.
(Source: All NZ Radio Survey, Full Year Qtr 4, 2015, Nielsen)
ii) Online Audiences
radionz.co.nz had 1,176,857 users and over 5 million page views in the month of March 2016.
thewireless.co.nz had 76,207 users and 138,398 page views
Definitions: - Users are the number of different browsers, and page views are the total number of pages loaded.
(Source: Google Analytics)
iii) Online Audio
In March 2016, RNZ had 1,275,429 unique downloads, plus 190,534 requests for on-demand audio, and 127,093 requests for live streams.
(Source: Google Analytics, internal RNZ analytics)
iv) Attitudinal Research
RNZ conducts attitudinal research to measure how its services are perceived by listeners and non-listeners. Latest results show:
- Radio New Zealand is highly regarded by the vast majority of New Zealanders, including non-listeners.
- 87% of New Zealanders agree that it is important for New Zealand to have a public service radio broadcaster (4% disagree).
- 80% agree that Radio New Zealand provides a valuable service for New Zealanders (4% disagree).
(Source: Colmar Brunton survey among the general public, April-May 2015. The survey was fully nationwide with a sample of 1001 people aged 15 years and over.)
Performance against Charter
RNZ continues to meet the expectations of listeners, presenting programmes that highlight who we are and what interests us as a nation.
|How much do you agree or disagree that the combined services of National and Concert meet Radio New Zealand's requirements to...?||AGREE||NEITHER agree nor disagree||DISAGREE||Don't Know||Total|
|Promote informed debate||89%||9%||1%||1%||100%|
|Contribute to the development of an informed society||92%||6%||1%||1%||100%|
|Provide a range of programmes which reflects New Zealand's cultural diversity||85%||12%||2%||1%||100%|
|Promote and support a sense of national identity||82%||15%||2%||1%||100%|
|Broadcasts programmes of interest to a wide cross-section of New Zealanders||85%||12%||3%||0%||100%|
|Provide fair and balanced information||89%||6%||4%||1%||100%|
|Support NZ music, and other performing arts and artists||80%||14%||2%||4%||100%|
|Balance the need to broadcast programmes of wide appeal whilst also broadcasting programmes of interest to minority audiences||78%||16%||3%||3%||100%|
|Broadcast programmes that are not generally found on other radio stations||88%||8%||2%||2%||100%|
(Source: Radio New Zealand Listener Survey, 2014/2015 Financial Year, Nielsen)
Frequently Asked Questions (FAQ)
Why does RNZ survey its New Zealand audiences?
It is important for RNZ to know how many people are listening to its networks and how well they think RNZ performs against its Charter.
RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act. RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example in Section 2 of the Charter the company is required to commission surveys to establish whether audiences consider that the quality and quantity of these services is being maintained.
RNZ meets its statutory obligation by conducting audience research among both its own audience and also among people who are not current listeners.
How are the radio surveys conducted?
RNZ commissioned an independent research company Nielsen to undertake audience research on its behalf up until the end of 2015.
The radio survey it conducted for RNZ was called The All New Zealand Radio Survey because it was conducted throughout the country, including remote rural areas.
The All New Zealand Radio Survey ran for 40 weeks of the year between February and November and approximately 4000 people took part during that time. The people surveyed reflected the population distribution based on the latest Statistics New Zealand information.
Respondents completed a Radio Diary in which they recorded their radio listening in any given quarter hour over the period of a week. They were also asked demographic questions and other questions about their media habits.
In addition, after respondents had completed their radio listening diaries, RNZ National listeners and RNZ Concert listeners were asked to fill in a separate questionnaire about these stations.
Much of the resulting information appears in Radio New Zealand’s Annual Report.
In 2016 RNZ and other radio networks and stations have come together to use one system for radio audience measurement in New Zealand. The research company GfK has been contracted to carry out surveying until 2020. The first results will be available in May.