No one knows better than British writer Jasper Fforde how to write a page-turning intertextual fantasy novel. If you haven’t discovered him yet, you are in for a treat. Critics compare him to Douglas Adams and fans hold a regular festival, the Fforde Ffiesta, in his honour.
Fforde began his career in the film industry and worked on movies such as Goldeneye, The Mask of Zorro and Entrapment.
Jasper Fforde never considered himself academic as a teenager - getting a D in art. So he plunged into what interested him the most - story.
I always write "story" in big capital letters because I think its a vital importance to humans. There is no part of human endeavour that's not somehow attached by story. We learn by it, we communicate by it, we entertain by it.