The Cook Islands Tourism Corporation has been holding a board meeting today to discuss whether to endorse a change in direction.
More than 80-thousand people visited the country in 2004 and environmentalists say demand is outstripping supply in what's the country's largest business sector.
The tourism consultant Dr Peter Philips has asked the Cook Islands government to encourage 'geotourism', which means a focus on culture rather than sun and sand.
The chief executive of the Cooks Tourism Corporation, Chris Wong, won't say whether the board is likely to endorse the strategy.
Mr Wong does says the "geotourism' vision will also keep locals in the country.
"It will offer opportunities for young Cook Islanders who are coming up going through school, to realise that there are probably better opportunities at home, than leaving straight after you finish high school and looking for employment outside of the Cooks."
The chief executive of the Cooks Tourism Corporation, Chris Wong.