The Fiji government plans to restrict visitor arrivals and investment in selected parts of the country to protect local culture and heritage.
The Fiji Times quotes the minister for tourism, Pita Nacuva, as saying the government would take into account the amount of land available in an area to rationalise investment.
He says his ministry is collecting data and carrying out studies so tourism development takes place equally around the country and is not concentrated in one area.
Mr Nacuva says if investment is not controlled, some parts of Fiji would become totally commercial and unattractive.
The president of the Fiji Hotel and Tourism Association, Dixon Seeto, says tourism has yet to achieve its full potential in Fiji and his association is concerned about Mr Nacuva's comments.