20 Jul 2007

Fiji tourism industry seeks better visitor information

1:20 pm on 20 July 2007

Fiji hotels and resorts are being surveyed to get an accurate account of how the tourism industry is performing.

The Fiji Visitors Bureau is surveying more than a hundred properties to get occupancy rates as they relate to arrivals into the country.

The Bureau's chairman, Patrick Wong, says a lot of stakeholders feel there is no accurate picture of how the industry is performing and measuring tourist numbers by arrival numbers cannot be relied on.

He says while arrival numbers are only down about 5.5 percent, occupancy rates are said to be down more than 40 percent.

Mr Wong says the survey will help the industry see the trends.

"The information is important, we need to know with arrivals whether people are here on holiday relaxing, or they're here to visit friends and relatives or are they here for conferences or are they here on business. So basically, we would know exactly how we could be spending our money targetting different segments of the marketing destination Fiji."

The Fiji Visitors Bureau chairman, Patrick Wong.