Children throughout the Samoan islands will today parade into their churches in white outfits, perform songs and give readings before being treated to a lavish feast for White Sunday.
Celebrated on the second Sunday of October, White Sunday is Children's Day throughout the Samoan islands and many other of the South Pacific island nations.
Traditionally, this Sunday provides residents of American Samoa with an opportunity to create a festive day for children.
Acting Governor Ipulasi Aitofele Sunia says White Sunday is now more than that.
It is a day to remind everyone to cherish and value each child in their lives.