Consumers in Fiji will have to dig deeper into their pockets as the price of butter increases by nearly one US dollar tomorrow.
The website Fiji Live reports the announcement was made by the Prices and Incomes Board following a significant increase in raw materials which is needed to manufacture local butter.
In a statement PIB says bulk butter, which is the most important raw material in the product, has increased dramatically in the overseas market and this has been the driving factor.
PIB also claims that the global shortage and excessive demand of bulk milk has pushed up the price by 50 per cent from September to February 2008.
Consumer Council of Fiji Chief Executive Officer, Premila Kumar is calling on all consumers to boycott the product and buy cheaper alternatives like Anchor Butter and margarine spreads.