The deputy chair of New Zealand's Maori fisheries agency, Te Ohu Kaimoana, says Maori and Pacific Island fishing operations could benefit from the creation of a regional Hawaiki brand.
Ngahiwi Tomoana told Waatea News that he floated the idea last week at a tuna forum in the Cook Islands.
He says it's something Maori could do to share the benefits of their fisheries settlement with others.
"Might even be a Sealords brand with Hawaiki under it so tht it is particularly known as from the Pacific. Currently everything is going into the cannery. People are getting two dollars a kilo whereas they could be getting 20 or 30 dollars, if it was marketed through a Sealords type arrangements."
Ngahiwi Tomoana says the Hawaiki brand is part of his wider aim of reviving the Hawaiki nation across the South Pacific.