Hotels in Hawaii are struggling with huge financial losses, with more than 37 million US dollars in lost room revenue for the month of September.
A new report by Hospitality Advisors released today say that's more than a 58 million dollars drop in total revenue including retail and food and beverage operations for the month.
And statewide occupancy plunged 11 percentage points to 63-point-2 percent for last month, the lowest level since the months following the September 11, 2001, terrorist attack.
President of Hospitality Advisors Joseph Toy told the Honlulu Star that the deterioration of the market accelerated during the month of September, and has predicted a dismal market going into 2009.
The Hawaii Tourism Authority approved in October 2 million dollars into marketing due to the sharp decline in hotel occupancy rates.