27 Feb 2009

Aggressive marketing campaign underway to attract tourists back to Fiji

8:06 am on 27 February 2009

Fiji's tourism leaders have combined to offer all-inclusive holiday packages to tempt visitors back to the islands.

The packages offer savings of at least 50 percent and include all meals.

Numbers, which were down after the military coup in late 2006, have now been hit by the global recession.

Air Pacific's general manager of sales and marketing, Michael Nacola, says the recent floods added to the downturn.

"Everything is basically back to normal. We've got the best sunsets you can ever get, the Fijian warmth and smiles are still there, all our schedules are operating normally. So the access is there, the deals are great and we're just hoping we can convert as much interest as possible."

Michael Nacola says there's little profit to be made but the campaign will be successful if it stimulates ongoing interest in Fiji as a holiday destination.