Fiji's tourism industry says there's been an increase in tourist arrivals, but says the growth has not reached levels enjoyed in previous peak seasons.
The Fiji Times reports Fiji Islands Hotel Association president Dixon Seeto as saying tactical marketing has to continue, after reports that Cook Islands and Samoa are crediting Fiji for their increase in visitor arrivals
He says Fiji is losing its market to competing destinations because it is very competitive now.
Mr Seeto says Fiji has to keep up with the tactical marketing which costs around several million dollars a year.
Mr Seeto said continued State assistance in funding is needed and marketing should be planned on a long-term basis.