Fiji people working in the United Arab Emirates and the country's rugby stars have been identified as beneficiaries of plans to establish an air services agreement with the UAE.
The UAE Foreign Minister was in Fiji last week to discuss air links.
The Fiji Times reports the Civil Aviation director, Akuila Waradi, saying the Look North policy is at the centre of the aviation expansion strategy.
He says the strategy is aimed at opening up opportunities for trade and tourism for Fiji with lucrative markets in developed economies to the north.
He says any air services pact would benefit Fiji nationals working in the UAE and create exposure for Fiji rugby.
Mr Waradi says expatriate Fijians working and residing in the UAE, in particular in Dubai, will also greatly benefit from a direct air service.