The keynote speaker at a regional tourism conference in Samoa says small island states in the Pacific must ensure any future tourism investments are not only sustainable but culturally sound.
"Samoa is currently hosting the first Tourism Investment Development and Enterprise Sustainability conference. ."
Anna Pollock, CEO of the London based tourism consultancy DestiCorp Limited, says the meeting aims to help tourism stakeholders build networks.
She also says it's important to remain true to traditional values.
Well getting the participants to consider the kind of tourism that is most appropriate to the South Pacific so they are masters of their own destiny for them to have the ability to select in a sense or make conscious choices about the scale, the kind of values that they hold dear to make sure that they develop the tourism industry that's in alignment with those values.
The conference, which has been rescheduled from last year due to the September tsunami, has attracted investors and industry specialists.