Cassava exports to Canada from Costa Rica, the Dominican Republic and China has cost Fiji its market share in the Canadian market.
It has been revealed that the commodity that used to have its own market share has now been taken over as Canadian businesses now buy their cassava supply from those countries.
Former business development manager to the Fiji Embassy in Canada Ashwant Dwivedi said in 2008, Costa Rica's total export of cassava to Canada was valued at 2.1 million US dollars.
In the same period, he told the Fiji Times that Fiji's cassava export was worth 27,000 US dollars.
He said two of the factors affecting Fiji's export of cassava to the Canadian market were shipping charges and price of cassava sourced from local Fiji suppliers.