Tourism authorities in Niue plan to market the island as a tourism destination more aggressively, in a bid to increase visitors and boost dollars.
Its new senior tourism development manager, Hayden Porter, says the next six months will see the Niue Tourism Authority trying to get more New Zealanders and Australians aware of Niue.
Mr Porter says 25 yachts have just this week arrived in Alofi because of a glowing report on a blog site.
He says that shows there's huge potential to market Niue more robustly over a period of time.
"This isn't a short term burst of activity. Its very much a long-term strategic approach having to be taken because the marketing of the country in the past has been very passive. It's now being acknowledged by both Niue and the New Zealand government that needs to change to drive tourism forward, in terms of stimulating the economy."
Hayden Porter says Air New Zealand is to start using a bigger aircraft from December and that Niue is looking at an interisland service.
