16 May 2012

Coca-Cola plans to export Fiji beer and rum

2:04 pm on 16 May 2012

The soft-drink company Coca-Cola Amatil wants to export Fiji Bitter beer and Bounty Rum to Australia and other countries.

The company is still waiting for regulatory approval to acquire the former Foster's alcohol businesses in Fiji, the brewery which produces Fiji Bitter, and the distillery which produces Bounty Rum.

A company spokesperson says as soon as Coca-Cola Amatil gets the approval for the 61 million US dollar purchase, it will buy the brewery and stillery and spend 10 million dollars to upgrade the facilities.

The company plans to export Fiji Bitter and Bounty Rum overseas, including Australia, but will have to wait until December 2013 when a terms of sale clause expires.

Yesterday the company also announced it had entered into agreements with global brewers Grupo Modelo, Carlsberg, and Molson Coors to distribute a large porfolio of premium beer brands across Papua New Guinea, Fiji, and the Pacific Islands.