28 Dec 2012

Buy local campaign in Guam a hit

6:58 am on 28 December 2012

An initiative by Guam to get residents to buy local has been a huge success.

Pacific Daily News reports that 90.6 percent of consumers surveyed say they now spend locally.

That boosts support for local vendors and is likely to yield an additional 15 percent in tax revenues for the government.

The latest survey by the University of Guam-Pacific Center for Economic Initiatives of 434 respondents, also indicates that public awareness of the Buy Local campaign shot up to 83.29 percent this year from 50.35 percent a year ago.

The University's Dr Maria Claret Ruane says the top three answers people gave for buying locally are multiplying local spending, creating local jobs, and generating additional tax revenues.

She says the Buy Local campaign has successfully changed the buying preferences of local consumers who mostly have shifted their purchases to local sources and away from the "Three Os: on-base, online and off-island."