24 Feb 2015

Pacific presence at Berlin travel show

6:58 am on 24 February 2015

Samoa, Vanuatu and the Cook Islands will be represented at next week's International Tourism Bureau in Berlin, one of the world's biggest travel trade shows.

240414. Photo RNZ. Vanuatu. Port Vila, The Melanesian Port Vila Hotel, tourism, pool

240414. Photo RNZ. Vanuatu. Port Vila, The Melanesian Port Vila Hotel, tourism, pool Photo: RNZ

The Pacific representation is part of the South Pacific Tourism Organisation's strategy to target long haul visitor markets, and raise awareness of the Pacific's significant tourism potential.

There has been an increase in numbers from Europe with more than 50,000 tourists visiting in the third quarter last year.

The SPTO chief executive, Ilisoni Vuidreketi, says participation at trade events boosts our marketing efforts and allows member countries to build relationships among buyers and key industry experts.