A New Zealand consultancy has laid out plans to help the Fiji Government dramatically lift sugar cane production by 2020.
The industry, which has been in the decline for years, currently harvests two million tonnes but 3D Consultants says it can reach five million tonnes in five years.
The company's plan focusses on reducing inefficiencies by farming on a large-scale, using machinery and improving transport links.
A policy advisor, Sataya Pillay, says they have identified about 2,000 hectares of land so far that is not currently being used for cane growing.
He says the company's has been speaking with the landowners who will be encouraged to join the process.
"There is a bit of a cultural change in that sense. We are not displacing any existing growers. 3DC Fiji (the company's branch in Fiji) is setting up its own farming model which can be replicated in the other areas."