A political scientist, who heads New Zealand's Pasifika Centre at Massey University, says the Tonga government has to develop a proper media strategy.
Prime minister Akilisi Pohiva's administration has been under fire from local media over its level of accessibility.
When the government, the first democratically elected administration run by a commoner, does respond it often issues conflicting messages.
Dr Malakai Koloamatangi says the government has tried to give the impression it is open to everyone but this is not happening and it needs to develop a communication strategy.
"A proper, formal communication strategy. Amongst what needs to be in the strategy is the fact that there needs to be open and accountable communication between the media and the government, when it is needed."