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Total New Zealand Radio New Zealand Audience Measurement

Released at 11:19 am on 1 August 2016

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Survey 1 – 2016
Auckland, July 28, 2016 – Results of the Total New Zealand 2016 All Radio Audience Measurement Survey 1 conducted by GfK were released
on Thursday July 28 at 1pm .

For the first time in many years the total radio industry has come together to provide a unified radio audience measurement survey currency for New Zealand. This survey has been conducted across the whole of New Zealand, giving valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 18 weeks and sampled 10,863 people aged 10+.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,363,0001 or 83.9% of them listen to a radio station each week.

Over 2,684,600 people 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.

Network RNZ National reaches 529,0001 different people each week, a 13.2% reach of all people 10+ across New Zealand.

This is a share of 11.1%2 of the total weekly radio listening in New Zealand.

Network RNZ Concert has a total audience weekly reach of 156,2001 or 3.9% of all people in New Zealand aged 10+.

This is a share of 2.5%2 of the total weekly radio listening in New Zealand.

Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 385,900 or 9.6% different people aged 10+ across New Zealand. This is a market share of 13.8%2 of the total radio listening audience at that time of day.

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1 The number of different listeners aged 10 years and over reached by each radio station per week within the given time frame
2This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged 10+. This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening only.

Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at:
http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/


For more information, please contact:
Libby May,
Account Director, Radio, GfK
Mob: 027 5677 333, libby.may@gfk.com
or
Jana Rangooni,
Chief Executive,
Radio Broadcasters Association
Mob: 021 2 446617, jana@rba.co.nz
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