Radio New Zealand National Tops the Ratings
Released at 9:18am on 26 Aug 2011
Radio New Zealand National is the country’s most popular station for live radio listening according to latest Nielsen Media All New Zealand Radio Survey results.
National’s audience of 507,000 people aged 15+ makes it number one equal with one other radio station for audience size, but when the station’s share is considered, Radio New Zealand National is out in front with 11% of the New Zealand market.
Looking at both audience size and station share, the Nielsen Media results show that National is the most popular station in the country. Radio New Zealand National – first equal for cume and number one for market share.
In the past year the Radio New Zealand website has consolidated its position as the most visited radio website in New Zealand.
A great double for the public service broadcaster – the most popular radio station and the most visited radio website.
Radio New Zealand Concert continues to hold its audience, with 140,000 listeners and a market share of 2%. That’s also an excellent result in a declining live radio market.
For more details: www.radionz.co.nz/about/audience_research
Sources: All NZ Radio Survey, Nielsen Media June 2010-June 2011, Nielsen Netratings Market Intelligence average daily unique browsers