Radio New Zealand - Te Reo Irirangi o Aotearoa

Host of This Way Up

Simon Morton presents and produces Radio New Zealand National's weekly consumer programme ‘This Way Up’, which he established in 2005. Before this, he developed and produced the weekly technology series ‘Digital Life’.

Simon's also been on TV presenting ‘Why We Buy’ a 6-part documentary series screening on TV1.

Before moving into radio in 2001, Simon had a varied and disjointed professional "career".

His first proper job was a three-year stint for Bungy pioneer AJ Hackett based in Queenstown for a year before heading to France to help set up their European operations.

Before this he sold time share apartments in Spain and Greece, worked as a recruitment consultant in London, repaired skis in France, cleared tables at a Palm Beach country club and was MC of a weekly talent night in Majorca.

Simon's worked at the BBC World Service in London producing the weekly technology series, Digital Planet and has also produced work for National Public Radio in the US, and the Australian Broadcasting Corporation.

Outside work, he's slowly facing up to the fact that he's never going to make it as a professional footballer.....well, probably! He also enjoys fly fishing, mountain-biking, cooking and having fun with his family based in Wellington.

For someone who's explored why we buy things, and researched the strategies that businesses, marketers and advertisers use to get us to part with our cash, he's remarkably bad at keeping his own retail activities under control!