Access All Areas: Marketing Lessons From The Dead

The Grateful Dead were 60s psychedelic renegades who mixed counter-cultural sentiment with unabashed marketing pitches. They built their brand by consistently touring, assembled a mailing list and sold concert tickets directly to fans and encouraged their fans to record shows and trade tapes. For Access All Areas Trevor Reekie talks to author David Meerman Scott about his new book 'Marketing Lessons from the Grateful Dead'.