Gender Neutral Kids Clothing - Rachel Hansen

From Jesse Mulligan, 1–4pm, 1:18 pm on 12 November 2015

Gendered clothes are part and parcel of a child's upbringing now - and if you're a parent of small children, you'll be only too familiar with the swathes of frilly, sparkly pink and purple clothes on offer for little girls - and the muted blue, grey and green truck and digger tops for boys. Mother of two, Rachel Hansen, was so frustrated by such marketing and stereotypes that she decided to set up a gender-neutral kids clothing company, "Freedom Kids".

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