The fashion industry is the world's second biggest polluter behind the oil industry. Huge numbers of natural resources are used in extraction, farming, harvesting, processing, manufacturing and shipping.
In fact, it takes 1700 litres of water just to make a single cotton t-shirt.
When Dunedin sustainablilty consultant, Bec McMaster realised the extent of the ecological impact of clothing, she felt compelled to act.
It has been a labour of love, but she's set to launch a free App designed specifically for New Zealand , which allows consumers to learn how ethical and sustainable the labels they want to buy are. The Good on You App is based on the Australian app of the same name.
If you want to help Bec reach her funding target, click here