3 Oct 2016

Super Loyalty Scheme

From Jesse Mulligan, 1–4pm, 1:14 pm on 3 October 2016

Two of New Zealand's biggest loyalty schemes have combined, giving customers savings at the supermarket checkout, and discounts at the petrol pump. Countdown's Onecard and AA Smartfuel programmes will join on a single card, from next Monday. And it's picked to be the largest programme in the country, with about 3.5 million cardholders.

Dr Mike Lee is a senior lecturer of marketing at the University of Auckland Business School.

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