12 Apr 2017

Sound Archives: the start of radio advertising in NZ

From Jesse Mulligan, 1–4pm, 1:35 pm on 12 April 2017
Cashmere Boutique Cosmetics from Evening Post newspaper, 1938

Cashmere Boutique Cosmetics from Evening Post newspaper, 1938 Photo: Papers Past

Eighty years ago if you had tuned in to the radio in New Zealand you would have been hearing something pretty new – advertising on the radio.

It began in 1936 when the government-owned Commercial Broadcasting Service hit the air. 

Ngā Taonga Sound & Vision has just launched a new online exhibition of historic radio and television advertising through the years.

Today Sarah Johnston is going to take us right back to when it all began.

Advertisement from The Press newspaper 1932

Advertisement from The Press newspaper 1932 Photo: Papers Past

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