How race affects economic behaviour

From Jesse Mulligan, 1–4pm, 1:14 pm on 17 August 2017

Professor Brit Grosskopf from Exeter University could be seen as a timely guest to Auckland University's  business school today. She’s an expert on behavioural economics, in other words what impact a person’s race or other aspects of their identity, and even emotions, has on financial transactions.

Her team has done research on smaller scales too through an experiment involving testers taking taxi rides and telling drivers they only had 80 percent of the fare for the journey.

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Photo: Flickr

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