The science fraternity is struggling to make sure the research and advances they are making gets noticed to the point of over-hyping their work.
The New Zealand Science media centre director Peter Griffin has highlighted the issue in an article he wrote about a recent media release in Australia claiming it had made one of the greatest discoveries in pregnancy research.
In fact the release went as far as to say a vitamin could cure birth defects and miscarriages when in fact there was no research on humans, just mice.
Peter Griffin talks to Jesse about getting research noticed.
Photo: 123rf
