23 Aug 2017

"The biggest problem is science is PR Hype"

From Jesse Mulligan, 1–4pm, 1:19 pm on 23 August 2017

The science fraternity is struggling to make sure the research and advances they are making gets noticed to the point of over-hyping their work.

The New Zealand Science media centre director Peter Griffin has highlighted the issue in an article he wrote about a recent media release in Australia claiming it had made one of the greatest discoveries in pregnancy research.

In fact the release went as far as to say a vitamin could cure birth defects and miscarriages when in fact there was no research on humans, just mice.

Peter Griffin talks to Jesse about getting research noticed.

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Photo: 123rf