8 Nov 2017

Mascara brand eyes a better world

From Jesse Mulligan, 1–4pm, 1:34 pm on 8 November 2017

Two Kiwi women have launched a make-up startup which gives 50 percent of profits to charity. The first indigo & iris product – a mascara that benefits the Fred Hollows Foundation – can now be ordered online.

Hannah and Bonnie created the start up Indigo & Iris

Photo: Supplied / credit dinosaurtoast

indigo & iris has launched a Kickstarter campaign and if they meet their presale goal, their mascara will feature in next year's New York Fashion Week and be on track to becoming a global makeup brand, says CEO Hannah Duder.

People can be very loyal to the mascara they use, but Hannah is hopeful the quality of their 'levitate' mascara will "get them over the line".

To find the right "really awesome" mascara, creative director Bonnie Howland visited around 20 cities over 2 years, talking to manufacturers.

They found the right one for the job in Italy.

"We don't want people buying our mascara for charity, we want them buying it because it's brilliant," Hannah says.

indigo & iris hopes to eventually offer a full range of make-up products, including eyeshadow, foundation and concealer, Hannah says.

Check out the indigo & iris Kickstarter page.

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