7 May 2013

Tune Your Engine - Breast Cancer

From Jesse Mulligan, 1–4pm, 3:10 pm on 7 May 2013

Peggy Orenstein, author and contributing editor to the New York Times Magazine, talks about the phenomenon she calls Pink Washing: the myths of breast cancer - two decades on from the introduction of the pink ribbon. She says all the well-meaning awareness campaigns have ultimately made women less conscious of the facts: obscuring the limits of screening, conflating risk with disease, compromising our decisions about health care, celebrating "cancer survivors" who may have never required treatment. And she says ultimately, it has come at the expense of those whose lives are most at risk.