4 Nov 2013

The Southern Scenic Route 25th anniversary

From Jesse Mulligan, 1–4pm, 2:20 pm on 4 November 2013

Twenty-five years ago, the small Southland village of Tuatapere was struggling to survive. To avoid becoming nothing more than a town to service nearby farmers, the local pharmacist, John Fraser, came up with a bright idea to ensure Tuatapere was included on tourists' itineraries. He dreamed up what's now called the Southern Scenic Route, which takes thousands of visitors a year throughout the deep south, from Queenstown to Dunedin.