12 May 2014

Feature Author - Anita Elberse

From Jesse Mulligan, 1–4pm, 3:08 pm on 12 May 2014

As Godzilla is about to invade the box office, we talk to a Harvard professor and author Anita Elberse about why Hollywood banks on blockbusters and how that marketing formula is invading all kinds of consumer markets from restaurants to your smart phone. Her book is called 'Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment'.