Evening Business for 11 April 2013
The Warehouse says it's acquisition of Noel Leeming has radically changed its access to higher end brands like Sony and Acer. The country's largest listed retailer purchsed the electronics company for 65 million dollars last year with the aim of broadening its range of products. It's all part of the company's attempt to reverse a loss of market share, and offer its goods through more than just its so-called Red Shed general merchandise stores and Blue Shed stationary shops. The Warehouse Group's chief executive, Mark Powell, says the acquisition of Noel Leeming has been good for the Warehouse.