Insight looks at the latest suicide statistics.
Each year in New Zealand, the number of people who take their own lives is higher than the road toll.
A review of media guidelines on the reporting of suicide is currently underway, with some arguing that greater openness could help address the problem.
Erina O'Donohue investigates what's being done to tackle what's often described as a silent epidemic.
Information on suicide prevention and support services:
Lifeline: 0800 543 354 or Youthline: 0800 376 633 or Depression helpline: 0800 111 757 or Samaritans: 0800 726 666
Ministry of Health: http://www.moh.govt.nz/suicideprevention
Suicide Prevention Information New Zealand: http://www.spinz.org.nz
Casper - Community Action on Suicide Prevention, Education and Research: http://www.casper.org.nz
Coming Up on Insight
8:12 am Sunday 11 October: Spain’s Battle for the Bull
Alberto Simon / AFP
Two sides are sharpening their swords in Spain. Between them, half-tonne bulls.
One side wants to kill them in the name of culture, the other to save them in the name of animal rights.
Spain’s economic crisis has hit bullfighting hard and municipal elections in May brought to power a number of left-wing parties bent on stopping funding for bullfights or even banning them altogether.
This BBC goes to the rings and ranches where livelihoods are under threat, and asks what the battle for the bull says about contemporary Spain.