On 1 June 1960 television was broadcast for the first time in this country.
Then, it was confined to a few hours a night, in Auckland only. It also had an overwhelming public broadcasting role - and advertising in the early days was limited.
Now, the old NZBC has been replaced by a racy, highly commercial state broadcaster, fighting every hour of the day to retain viewers who are being tempted not just by other broadcasters but by platforms such as the internet.
In this Insight from 2010 Eric Frykberg looks forward to the future of television broadcasting and back at its colourful past.