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Thursday 11 February - 6:47 am NZT
Updated at 11:41 pm on 24 June 2013
The 1982 closure of the Patea freezing works could have spelled the death of the town. But salvation came from the lively song Poi e, which became a 1984 hit single for the local Patea Maori Club.
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This story was broadcast on
Thursday 12 January 2012