8 Nov 2015

Digital kills the radio brand

From Mediawatch, 9:10 am on 8 November 2015

Radio New Zealand has quietly rebranded itself on-air as 'RNZ', startling some loyal listeners. RNZ says it is a signal that it is not just all about radio any more in the digital age. Mediawatch looks at how a previous effort to re-badge the broadcaster didn't go to plan.