LISTEN: inside Lil' Chief Records

Andrew Clifford visits the Auckland headquarters of Lil' Chief Records. Offering a 100% pure pop guarantee, this new entrant to the local industry was founded in 2001 by like-minded musicians, Scott Mannion and Jonathan Bree. Having turned three in November 2005, the label is still in its infancy but is already making impressive first steps in the wider world of international success.