Beverley Forrester is a farmer, sheep breeder, fashion designer, yarn manufacturer, tourism operator and a vocal champion of wool.
She says a generation of consumers have been bombarded with cheap, mass produced, synthetic alternatives, but she believes there's a resurgence in demand for the living fibre, and for knitting, which she describes as "the new yoga".
After the sudden death of her farmer husband Jim Forrester just before his 54th birthday, Beverley found herself running their Hurunui farm and sheep stud.
She’s developed a successful brand of natural coloured, undyed yarns, which are now sold internationally, as well as her own fashion label.
Beverley Forrester talks with Kathryn Ryan about her love of what she believes is New Zealand’s best primary product.