An insider's glimpse into the online shopping site, Alibaba.com which is the world's largest e-commerce company. The Chinese company has built a customer base larger than Amazon. Porter Erisman was one of Alibaba's first employees from the west, and he was instrumental in the trader's global expansion between 2000 to 2008. Book: Alibaba's World by Porter Erisman published by Macmillan RRP $34.99
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