When a girl loves dinosaurs and robots and doesn't want to wear a Princess, Frozen or Barbie t-shirt, what are the options?
As UK author and mum Cheryl Rickman found out - not many.
In an age when young girls are increasingly sexualised, with some t-shirts bearing slogans like "future porn star" and "so many boys, so little time", she wanted to empower girls.
So she's created a range that her daughter would want to wear, launching brand Climbing Trees - and a wider campaign to make girls feel good about themselves and not be restricted by gender stereotypes.
Cheryl Rickman talks with Lynn Freeman.
