Four years ago Taaniko Nordstrom took some photos on her iPad of herself dressed up in a mixture of traditional Māori and colonial clothing.
It turned out to be the genesis of Soldiers Rd Portraits, a company she set up with her sister-in-law creating portraits of people in indigenous dress.
What's more she doesn't limit the service to Maori - she sees the photos as a great way to share understanding of culture with Pākehā.
Taaniko is also keen to use her photos to help Māori prisoners and at risk young people reconnect with their heritage.
She talks to Kathryn Ryan.