NZME's integrated newsroom is showing its muscle with the announcement of a new daily online video news programme starting in mid-April. Like Radio NZ, the company is demonstrating how media companies now need to operate in a multi-media environment. The question is whether will it challenge OneNews, NewsHub and Prime News or simply be part of an overcrowded market ? Gavin Ellis is a media commentator and former editor of the New Zealand Herald. He can be contacted on gavin.ellis@xtra.co.nz
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