‘Design thinking’ has become a mantra in the business world.
The concept was pioneered by a Silicon Valley design studio called IDEO (which built the first mouse for Apple).
Tom Kelley - a partner at IDEO and an evangelist for innovation - talks with Kim Hill.
Tom Kelly visits New Zealand in March for Better By Design’s CEO Summit.
His latest book is Creative Confidence: Unleashing the Creative Potential Within Us All.