Film distributors are always hoping for the most successful strategy out of their releases possible. A well-planned roll out tied with savvy marketing will in an ideal world lead to people sitting down for a couple of hours and watching those flickering images go by. With only so many cinema screens and people wanting to stay at home and have access to the entire history of film at the click of the button release strategies have dramatically changed. Guy Pigden is the writer and director of the subtly titled I Survived a Zombie Holocaust which ups the ante on release platforms by coming out the same day on iTunes, tugg.co.nz, DVD, Quickflix, the film commission’s New Zealand Film On Demand website, and also rather quaintly; cinemas.
