These days most major organisations – public and private – spend a lot on what's called "communications". Recently experts from all over the world gathered in Wellington to talk about this growing industry at the Eighth International Forum on Public Relations and Advertising.
Butt does 'spin' still work in the age of the internet and social media?
Colin Peacock looks at the history and current state of PR with Professor David McKie and Professor Jim MacNamara:
David McKie lectures in Communications at Waikato University's Management School and is writing a history of PR. Professor Jim MacNamara is from the University of Technology in Sydney and is the author of Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths.