5 Nov 2017

Kids wear cameras for research on healthy products' marketing

From Sunday Morning, 7:25 am on 5 November 2017

A University of Auckland researcher has won $300,000 in funding to study young children's perceptions of products marketed to them as healthy. Sixteen children from two schools will wear portable cameras on their clothes as part of a new Faculty of Education and Social Work study that will investigate how the marketing of healthy products and lifestyles affects kids. Dr Darren Powell, who will lead the study, says children will wear cameras with which they take photos or videos of brands or organisations advertised or marketed to them. The Marsden Fund 'Fast Start' grant covers the research into how children understand and experience 'healthy' marketing practices.