14 Oct 2012

Pavel Castka - Supermarket Green-Wash

From Sunday Morning, 9:45 am on 14 October 2012

Pavel Castka says there are so many product labels making all kinds of eco-friendly claims that it's almost impossible to know which ones to trust - and what does "all natural" mean, anyway? Dr Castka has also been studying global eco-labelling schemes such as Fairtrade, and he talks to Chris about his concerns about the 'green-washing' of supermarket shelf items.